The message about the cross doesn’t make any sense to lost people. But for those of us who are being saved, it is God’s power at work. As God says in the Scriptures, “I will destroy the wisdom of all who claim to be wise. I will confuse those who think they know so much.” What happened to those wise people? What happened to those experts in the Scriptures? What happened to the ones who think they have all the answers? Didn’t God show that the wisdom of this world is foolish? God was wise and decided not to let the people of this world use their wisdom to learn about him. Instead, God chose to save only those who believe the foolish message we preach. Jews ask for miracles, and Greeks want something that sounds wise. But we preach that Christ was nailed to a cross. Most Jews have problems with this, and most Gentiles think it is foolish. (1Co 1:18-23)
It does not make sense to people that they need to be saved. That they could be seen as evil or wicked as that image is not what they see. Those who are not saved do not see a need for a savior as they are not worse than the person next to them. Often, they are no worse than the people in the Church who are telling them they need to be saved. When trying to share the Gospel, you have to talk to them in a language that they will understand and address areas that they consider true.
We reach out to those who are hurt and are lost. Those who are longing and want to be loved. Why did Jesus love the people before he told them to stop sinning? Show people God before you tell people about God. Then, the message has a better chance of being received.